http://virtualeventsuccess.disqus.com/enMon, 28 May 2007 11:12:59 -0000http://virtualeventsuccess.com/2006/10/why-starbucks-coffee-conversations-podcast-failed/#comment-22801735<p>Did I ever tell you about the <a href="http://leblog.exuberance.com/2006/03/did_i_ever_tell.html" rel="nofollow noopener" target="_blank" title="http://leblog.exuberance.com/2006/03/did_i_ever_tell.html">worm in my Starbucks coffee cake?</a></p>Matt // Le Blog ExuberanceMon, 28 May 2007 11:12:59 -0000http://virtualeventsuccess.com/2006/10/why-starbucks-coffee-conversations-podcast-failed/#comment-22801734<p>I agree that they should've focused on the customers than the coffee bean because their coffee isn't that good anyway. They're like the fast food equivalent of coffee bean.</p>JP LohTue, 24 Oct 2006 07:08:58 -0000http://virtualeventsuccess.com/2006/10/why-starbucks-coffee-conversations-podcast-failed/#comment-22801732<p>Why do you think Starbucks podcast was boring? What do they sell? Exactly, coffee! When do you drink coffee? Right, when you get tired. And when do you get tired? When you get bored! This is just a brilliant marketing strategy from Starbucks!</p>P SmithSun, 22 Oct 2006 14:04:04 -0000http://virtualeventsuccess.com/2006/10/why-starbucks-coffee-conversations-podcast-failed/#comment-22801731<p>The music should have been "Busting up a Starbucks" by Mike Doughty :)</p>mike3kFri, 20 Oct 2006 09:43:32 -0000http://virtualeventsuccess.com/2006/10/why-starbucks-coffee-conversations-podcast-failed/#comment-22801730<p>If Starbucks focuses on their customers - and not the coffee bean - they'll have a winner. Until then, this strategy makes it into my "Podcasts Gone Bad" book.</p>Leesa Renee HallFri, 20 Oct 2006 09:30:46 -0000http://virtualeventsuccess.com/2006/10/why-starbucks-coffee-conversations-podcast-failed/#comment-22801729<p>OK, so it was dire, but at least give them some credit for being web-aware and trying. Let's all learn from this!</p>AJ CannFri, 20 Oct 2006 05:57:08 -0000http://virtualeventsuccess.com/2006/10/why-starbucks-coffee-conversations-podcast-failed/#comment-22801728<p>An authentic voice of a grower in the real environment could make a podcast on coffee beans interesting - and show genuine engagement by Starbucks with those at the sharp end of fairtrade.</p>Heather YaxleyFri, 20 Oct 2006 04:11:31 -0000http://virtualeventsuccess.com/2006/10/why-starbucks-coffee-conversations-podcast-failed/#comment-22801727<p>i've been hearing a lot of things about how bad the starbucks thing was, but i gotta say, i didn't have the courage to listen. thanks for venturing where no one else dared. :)</p>julienFri, 20 Oct 2006 00:06:13 -0000