DISQUS

Virtual Event Success: Podcast Downloads Dominated by Men in iTunes?

  • Nicole Simon · 2 years ago
    I do believe it. It is only 2/3 to 1/3. They state they have a panel of 2 million world wide, but as I found comscore does have 'more limited' requests when doing their research.

    Also you should not forget that this is a pre xmas half year old survey. Given podcasting, this is a huge time frame.

    A German study confirms that still most listeners are male, therefor I find 1/3 women to be already quite high. And also that is the number which is going to rise.
  • Kathryn Jones · 2 years ago
    I spent the past two days in the expo hall of streaming media east and was blown away (if not surprised) by the complete lack of women. While there were a smattering of women working various booths, I can count on one hand the number of women attendees I encountered, and that is being generous...it does make me wonder... women!!!! Where are you!!!! Media is evolving at lightning speed... it is in fact the wild wild west out there, absolutely anyone is poised to become a leader in this new media world.. the perfect time for women to establish themselves as innovators in this new market! The opportunities are limitless!!!
  • Karin Hoegh · 2 years ago
    Wishful thinking, Leesa. I believe there are more men listening, watching podcasts - for sure.

    This media is not a man´s world, but as long as the media has all these technical challenges, is is understandable, that men are firstmovers and dominating. As producers as well as consumers. Think about the car industry, the kitchen equipment industry, etc. That said I think we, women innovators have to support each other in our attempt to be more visible. As innovators as well as consumers.

    BECAUSE, and here is my point, it is important, that the innovators consider womens focus, needs, interests, savvyness, etc. If not happening, women audiences will not grow.

    We should not exclude ourselves but support each other in the work we do in front of our microphones, writing our blogs, developing our services, speaking at conferences, etc. And we should keep earning to be taken seriously by - the men.